The Mod, A Case for your Unique Life

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photo by @charlesriccardi

The Mod is a full design system – not a singular item. It’s a new space to stow and carry items that are in your life. The concept was inspired by those old vintage portfolios that allowed for tricking out the interior with phone books, pencils, notebooks and little things. The Mod takes that concept and updates it with respect to modern day gear and today’s adventurer. ‘Mod’ifiable means you’re covered for your day job, after hours, weekends, alter ego, and dreams.

The modern day adventurer is leading a seriously interesting life. They have a day job, they blog, they shoot photos from their mobile, they have a bunch of people waiting for their next Instagram and VSCO Grid shot, they draw, they invent, they take up less space, they’re trying to be more organized, they’re looking for that next destination or AirBnB to travel to to snap some great pics, they’re leading double and triple lives, they’re thrill seekers, they’re designers, they’re educators, they’re flying solo, they have kids and or pets, they make music, they make love, they drink a lot of cold brew, they get their news from Vice, they laugh their asses off, they have 5 jobs but outsource 3 of them, they’re homeless yet living in luxury, they’re artists, they’re connoisseurs, they’re lifestylers, they’re poets, they’re all of us and more.

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Mods from the 60′s were also interesting, but this isn’t all about them.

Our brainstorm & sketches led us to departing from the nostalgic yet not-so pretty three ring binder and instead we chose to include seamless magnets to hold different leather inserts based on the user’s needs. The vegetable tanned leather shell is designed to handle core universal items – phone, a tablet, cords, cards, stylus, and of course the Pencil by FiftyThree.

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Once Nisha started prototyping from sketches, we tested and tested which led to six iterations before we reached a final prototype.

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MOD (12 of 19)

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Our observations and refinements were about ergonomics, safety, gender, size, psychology, beauty, peace of mind and a whole bunch of other factors that we love to obsess and debate on. We reached a point where it was ready to share over social media to see the reaction and invite people to help us test it out. We were really excited when interest started to come through, not only from how many expressed interest but how interesting the people that were interested appeared to be.

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As far as my personal testing goes, I am excited to finally have a case that has all my stuff (big and small) that I can carry in one hand. While deliberately unisex, it is exciting that guys have another option in a world where their aren’t a lot of options for guys. That said, with a simple switch of how it’s carried, it becomes quite cute and feminine.

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jpeg-4jpeg-8 jpeg-7For me,  the most exciting part about the Mod (and the reason I called it a system earlier) is the modification the inserts possess. We’ll be launching with a bunch of inserts that are designed with specific people in mind. Kind of like Breakfast Club. There’s one for the musician, the artist, the writer, the prom queen, the photographer, the jock, the camper, and a few others.

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We’re still working out the pricing and a few other details but will be releasing the whole story soon.

For the latest on the Mod release date and availability, sign up here: http://bit.ly/mod-signup

And the challenge.. We have 4 Mods that we’re giving out to test. To enter, just make sure we have your email address which you should’ve entered on your way into this post (if not reload). Then simply publicly share this blog post (link: http://bitly.com/modstory) on your favorite social site (IG, Tumblr, Twitter, etc) and make sure you tag with #tigmod #thisisground. We will run until Sunday when we’ll pick our last batch of testers, announce it here on the blog post. Good luck!

@macadaan @thisisground

85 Comments

  1. Spenser May 16, 2014

    Such a cool concept and design. Look forward to tricking it out to make it a photographer/writer’s dream. The ultimate sidekick.

    Reply
  2. helsinkichris May 16, 2014

    Looks great! One of the sketches shows an iPad. Will it be able to hold both iPad sizes?

    Reply
  3. Jeffrey Portalanza May 16, 2014

    Ran into your IG profile and saw your products, very much interested on getting my hands on one of them, if not chosen still can’t wait till they come out on the market.

    Reply
  4. William Bankes May 16, 2014

    Gosh I could use a MOD – yet the site wouldn’t let me send to apply

    I have now!

    Please guys…

    Reply
    • tigmaster May 16, 2014

      You’ve been added to the contest William. :-)

      Reply
  5. Jackson May 16, 2014

    I’m in the same boat as William; maybe the email sign up form is broken on mobile? Either way I’m sharing this because more stuff like this is needed in Sydney.

    Reply
    • tigmaster May 16, 2014

      Jackson,

      We have added you, thanks so much for sharing :-)

      Reply
  6. Rebecca Cooper May 16, 2014

    Absolutely love this. It is gorgeous, practical and holds so much! I’ve tried to add my email twice now and it still isn’t loading. Well done on creating something that looks good for both men and women. My husband would get as much use from this as I would!

    Reply
    • tigmaster May 16, 2014

      Hi Rebbeca, We’ve added you to the contest, Thank you so much for your enthusiam and interest!

      Reply
  7. Ed contreras May 16, 2014

    Site won’t let me add…

    Reply
    • tigmaster May 16, 2014

      Hi Ed,

      We’ve added you to the list, Thanks so much for reaching out :-)

      Reply
  8. Maurice Cherry May 16, 2014

    I love this concept, especially because it’s modular. I can use it for client meetings, or I can use it when I’m just out and about (and swap out different inserts). Great idea.

    (Also entered my email using the form, but the Enter button wouldn’t work!)

    Reply
    • tigmaster May 16, 2014

      Hi Maurice, THanks for your interest, your are now a part of the contest. :-)

      Reply
  9. Dee Martinez May 17, 2014

    This is such a brilliant idea! Would love to test this out (the email link wouldn’t work when I entered in my details). I hope it will be available to purchase in the near future. Good luck with it all :)

    Reply
  10. Gabrielle Jackson May 17, 2014

    I also was unable to submit my email :(
    Please help!

    Reply
  11. Renzi May 17, 2014

    This would be perfect as I enter college next month. I could put all the things that I need like pens, notes, iPad mini, phone, earphones and almost everything! What I love about this is you can put everything without looking so bulky. So practical and convenient. (renzimontesclaros@yahoo.com)

    Reply
  12. Christopher Cobble May 17, 2014

    This looks amazing, guys. Absolutely can tell that a lot of thought and time was put into the creation of the Mod. I’m very impressed, and would love to have a shot at trying one of these out. I wasn’t able to enter my email, either, like some of the others, so if you could put me on that list I’d be very appreciative.

    Reply
  13. Hello Teetcha May 17, 2014

    Wow ! What a great tool to carry everything stationery that I need on a trip. I love the fact that it’s modular too ! I’ve been looking for something like that, quite neutral in style and possibly in leather but it seems impossible to find in my country so I hope I’ll get a chance to be one of your testers. Oh, and thumbs up for the vegetable tanned leather, it gives the mods a great look !
    If I’m not one of your testers, I hope I’ll manage to buy it somewhere online !

    Reply
  14. Dervla May 17, 2014

    Cannot wait for this to be released…looking forward to making it a staple in my life!

    Reply
    • Dervla May 19, 2014

      I hope I entered myself in the contest correctly – just realized its past Sunday and I’m not sure if it worked! Will get my hands on it one way or another anyhow!

      Reply
  15. Cecilia May 17, 2014

    Love this! I can’t wait to see it in action. I’m pretty sure that my husband would be fighting me for this one (whereas he usually gives my girly planners the side eye).

    Seeing the response that people have had to your posts and our reposts so far on IG, it seems like you might have a mega hit on your hands!

    (also, just wanted to check that my email was entered correctly – the popup window add doesn’t seem to be working). Thank you!!

    Reply
  16. Gary May 17, 2014

    As a huge fan of leather cases for iPad and notebooks, I can’t wait to try this out, either by testing or purchasing! I’m off to post to twitter, but please add me to the email list, as I can’t get the email form to actually send the address post action.

    Nice work. Thank you.

    Reply
  17. Charlie May 17, 2014

    I love the efficient design, very practical and user friendly. Awesome! Well-Done! :)

    Reply
  18. Anke May 17, 2014

    What an incredibly useful concept! As a teacher I always carry around loads of bits and pieces which don’t really find a place in my bag. This would make a great addition to my filofax!
    Please check whether my email was entered, I don’t think it worked. Thank you!

    Reply
  19. Tricia Romo May 17, 2014

    Wow! This looks amazing! I might need one of these ;) I think I entered, I’m on an iPad so it seemed like the box just disappeared before I knew it went through.

    Reply
  20. Marie-Andree Poisson May 17, 2014

    Again, nice one! Will an iPad Air fit in it? Seems a bit small for this.

    Also, have you consider the possibily to add a shoulder strap to it?

    Finally, add me to the contest?

    Reply
  21. michelle May 17, 2014

    Hi there, will these be available for other tablets such as Samsung Galaxy Note 10.1? I also tried to enter the competition. These are going to be added to my must have list.

    Reply
  22. Soraya May 17, 2014

    I love the concept. This will be awesome for on the go knitting to carry notepad, extra needles and all the other little things I carry.

    Also, I cannot add my email address. The enter button does not work.

    Reply
  23. Soraya May 17, 2014

    PS: Shared on my IG @planninglove

    Reply
  24. Rita Sedani May 17, 2014

    I tried to enter my e mail into your blog, it won’t let me?

    Reply
  25. missmicchan May 17, 2014

    Such an interesting concept; I haven’t seen anything like this before. It’s an all in one and yet so stylish a d compact :) love the fact that it is so customizable..
    I have attempted to enter my email address several times but I’m not sure if it was accepted, looking forward to the release!

    Reply
  26. Judi Finneran May 17, 2014

    Love it and can’t wait to buy it.

    Reply
  27. Judi Finneran May 17, 2014

    Love it and want it!

    Reply
  28. Amanda Williamson May 17, 2014

    This looks like an awesome design! I wasn’t able to “submit” my email. :)

    Reply
  29. Brenda Amos May 17, 2014

    Trying to make sure I am entered also.
    Thinking this could be great to carry scissors, rather x or, comb, clips for us hairdressers! Beautifull presentation! Best wishes for much success with the Mod!

    Reply
  30. Karen Korcha May 17, 2014

    Not able to enter my email address. What a great idea! Would love to try one! I like the different inserts to individualiize the system.

    Reply
  31. The “Enter” button is broken, but love this product!

    Reply
  32. Desiree May 17, 2014

    I love the design and being able to modify it to fit your needs. The material looks gorgeous and I could totally see this being a part of my daily life. I’m not sure if my email was submitted through the form, it seemed to freeze.

    Reply
  33. Greer Proctor-Dickson May 17, 2014

    I absolutely adore this concept. I would LOVE to “test drive” one ! Have shared on Facebook! Could you please enter me in the contest. :)

    Reply
  34. Jennifer May 17, 2014

    Couldn’t enter my email! Would love one of these!

    Reply
  35. Jo King May 17, 2014

    This is just the extension of the cyber office that is my iPad that I’ve been looking for. Like my preference for a real book to hold in my hand I still like something of a tangible component to my “office” that can still be very portable and neat. Already imagining the lovely feel of the leather and the compact weight of it in my hand. Will it come in different sizes?

    Reply
  36. Greer Proctor-Dickson May 17, 2014

    I’ve had multiple friends check your post out since I shared the link on Facebook. It’s such a fabulous idea! Can you please verify if I’ve been entered? Can’t seem to get the email box to cooperate. Thanks!

    Reply
  37. cari May 17, 2014

    Ahhhg these are absolute beauts. Would love the chance to try one out! I tweeted!

    Reply
  38. Sue Smith May 17, 2014

    It is amazing just how much you can fit in it and all the bits you thought you would have to find another home for. Basically all you will need all under one roof

    Reply
  39. Michelle Marie May 17, 2014

    Absolutely love this!! This would be so perfect for traveling and for those long layovers I always seem to come across. I can’t wait until this product is fully released!! (Entered email address)

    Reply
  40. Crystal May 17, 2014

    I just posted this on my instagram account. I love this idea and am looking forward to their release. Thank you!

    Reply
  41. megan May 17, 2014

    I feel like I really need one of these in my life and am so excited for it to go public, but pleaaaaase make a non leather one so I don’t have to alter my whole belief system to have one! they are so amazing well done <3

    Reply
  42. Naomi Hutchinson May 17, 2014

    Brilliant idea, love all the drawings and concepts. Would be the perfect product to keep a note book and pens, for designing.

    Reply
  43. Michelle May 18, 2014

    Wow…when can I buy one??? This is what my world is missing. Finally someone has found an answer to my problems. Thank you!!!!

    One question though…will they fit a Samsung Galaxy Note 10.1???

    Reply
  44. antonio May 18, 2014

    This are incredible great for an Art Major, cant wait for them to be available.

    Reply
  45. Brenda V May 18, 2014

    Incredible product! Brilliant idea and looks sturdy and love love love that it’s modifiable! So glad I found you!

    Reply
  46. Alora May 18, 2014

    This is a phenomenal product! Seriously beautiful! I can think of so many different uses for it, not only for myself, but for so many others. So versatile!
    Should I receive an email after I sign up? I’ve entered my email, but not sure if it went through or not. Off to share on instagram!

    Reply
  47. Meaghan Cook May 18, 2014

    I think my email went through but since everyone else seems to be having a problem I figured it would hurt to check with y’all!

    Reply
  48. Louise May 18, 2014

    Loving the design and crossing fingers that I’m picked for testing even though I don’t have an iPad :) Shared on twitter! :)

    Reply
  49. David T May 18, 2014

    Love this concept. Everything looks so clean too. I would get so much user out of this. Looking forward to it’s launch. Subscribed!

    Reply
  50. MSmith May 18, 2014

    Great concept! I love the streamlined, professional look combined with the classic leather. Nice to have a product which caters to the needs of multi-professions. I would love to try this out! Thank you.

    Reply
  51. Tessa McSorley May 18, 2014

    So awesome!! I love everything about this project. :) I shared it on Facebook. Hope I’m not too late to enter the contest!

    Reply
  52. valeri blossom May 19, 2014

    neat! the prototype sketches vaguely remind me of a project i once planned in fifth grade, based on the trapper keepers of the 80s but with pockets inside for all manner of artsy supplies. of course, this system is, like, infinitely cooler but that was my initial thought. my second one was MUST HAVE! i’d super love to be a tester for this final round! will share on twitter now :)

    Reply
  53. Greer Proctor-Dickson May 19, 2014

    Have field testers been chosen! (Fingers tightly crossed!). :)

    Reply
  54. Greer Proctor-Dickson May 19, 2014

    Have field testers been chosen? (Fingers tightly crossed!). :)

    Reply
  55. Uroosa May 19, 2014

    This would be perfect for me! As a graphic designer I would need this! Love the designs.

    Reply
  56. Mel May 20, 2014

    These things are amazing! I can’t wait to get my hands on one! Who ended up winning this fine invention?

    Reply
  57. Mathilde Lønborg May 20, 2014

    I have checked this blog, and especially this blogpost, at least 3 times a day since discovering it – I just can’t get enough of looking at those pictures! I have been drawing sketches for something like this the past couple of years, but don’t have the knowledge or material to do something about it. And here you guys are with a perfect version of it!
    I really hope you someday get a shop in Europe so I can afford to buy it (taxes and fees are ridiculously high when buying from overseas) when it comes out – you guys rock! And love all your lovely pictures on the blog – thanks for inspiring me. Keep up the good work!

    Reply
  58. DALYN May 20, 2014

    Who was chosen to test the Mod? I don’t see a post on Sunday May 18th announcing any winners…

    Reply
    • Gary May 22, 2014

      Looks like they only responded via Instagram, so far? http://instagram.com/p/oPSgnbCOMf/ has comments that look like they describe who was selected. Not including me, apparently .

      Reply
  59. veggiebytes May 22, 2014

    Love the Mod! Especially the magnetic snaps and all the different components. The aesthetic is just what I’m looking for. I have another modular notebook system but I can use the Mod in other ways. Hope to try it out!

    Reply
  60. Kelly May 25, 2014

    It looks great! I would love to try this. All organized is how I love to be. Would love to test drive it.

    Reply
  61. Michal N. May 31, 2014

    Hey! I can’t add my email to the site! Can I still get on the list? Thanks!

    Reply
  62. sarah May 31, 2014

    Please add me to mailing list

    Reply
  63. Scott May 31, 2014

    Great concept and design. Would definitely use one.

    Reply
  64. Kimberly Thomas May 31, 2014

    This is AMAZING!! I was just saying yesterday how I wished that there was something like this. PLEASE let me know when it’s available. Thanks!

    Reply
  65. Whiskeyish May 31, 2014

    I love where this is going. Count me in; I’d love to test one all over San Francisco–and yeah, I definitely want to buy one, too.

    Reply
  66. ryan May 31, 2014

    pls let me know when its out!!

    Reply
  67. Noah May 31, 2014

    Didn’t see anywhere to enter my email, but my “website” is my shared post!

    Reply
  68. Flávio June 1, 2014

    Love your product.

    Please give a Brazilian a chance to be a tester.

    :)

    Reply
  69. Jan June 1, 2014

    Love it.
    Want one when it’s ready!

    Reply
  70. Tony Verow MD June 1, 2014

    Great stuff can’t wait till they come out. Cheers !

    Reply
  71. Mary Canning June 1, 2014

    Please add me to your list of people keen on hearing a release date for the Mod.

    Reply
  72. Karen June 1, 2014

    Eager to have one place that I can store items for work, then swap out for the weekend. I produce content (writing & photography) and need to upload it–like the idea of multiple tools in one attractice catchall. Will you do a Kickstarter campaign?

    Reply
  73. Lauren June 1, 2014

    Please add me to your email list.

    Reply
  74. Judy Reagan June 1, 2014

    I’d like to be added to your mailing list. Looks lovely!

    Reply
  75. Tobias June 1, 2014

    This is so briliant! Would love to try this out, or at least get notified when it’s available.

    Reply
  76. Kate June 1, 2014

    Hello! Please add me to the contest too. A beautiful product.

    Reply
  77. Mark June 2, 2014

    Can you add my email? Site won’t let me. Tried the reload…..

    Reply
  78. Sumeyra June 13, 2014

    I want it :)

    Reply

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