Lighter Than Air


In my early 20′s I travelled the USA with an advertising blimp. I spent two years of Americana insanity moving from motel to hotel every week covering sporting events and pumping lots of helium. While most of my time was spent on the ground, I did a fair amount of communication with the blimp pilots and even flew the ship here and there. Each time I called the ship from my VHF radio, I would always address the pilots with “560 Alpha Bravo. This is Ground.”

Since I was in a constant state of packing, unpacking and repacking for the entirety of the tour, I quickly learned how to organize and stow my most valuable gear. I was living out of suitcases, action packers and just about every other type of carrying case you could imagine. Aside from all that I learned about operating a blimp tour, I also became extremely efficient in the art of organizing, packing and protecting. My obsession with organization was part of the inspiration behind my very first cord taco.

Because of the tour, “This is Ground” is a very personal greeting to me but that’s not the only reason it became the name of my business. I’m also a huge David Bowie fan, and “This is Ground” is part of one of his most famous songs, Space Oddity.

This is Ground Control to Major Tom
You’ve really made the grade
And the papers want to know whose shirts you wear
Now it’s time to leave the capsule
If you dare

So that’s how the name, This is Ground came about. Although I’m consistently inspired by the meaning others find in the name.

Recently, in an interview with a blogger I was told that he had found an alternative meaning to This is Ground. As a writer, he thought the name was referring to how our products grounded individuals in their craft.

He had seen our Leatherback Writer 2 and it instinctively moved him to pick up his pen. The idea that our products connected and grounded him to being a writer really resonated with him, and I was inspired by his interpretation of our name. I think it’s really special when something you’ve helped create conjures up emotional connections in people.

- Mike Macadaan

0 Comments

  1. Chathri April 18, 2014

    Love that you explained the origins of your brand name. Cool story!
    Congrats on the new office. We are located in the Arts District. Happy to hear my cord tacos are made so close by :)

    Organized and happy as a clam (taco)
    -@Chathri

    Reply

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